Our Cookie Policy

We use cookies to enhance your experience on our website and provide personalised content.

Cookies are small text files used by websites to log information and enable certain functionality.

We use cookies for a variety of reasons, mainly to make the website more efficient to use, but also to provide us with information that helps improve the quality of our website and enhances your shopping experience.

Some of the cookies we use are essential to make the website work properly and enable you to shop online. Without these your experience of our website would be very restricted.

Some of the cookies we use are placed by third party services that appear on our pages and help to provide you with personalised content and ads, on this site and across other websites you visit.

You can at any time change or withdraw your consent from the Cookie Declaration on our website. Please state your consent ID and date you visited our website if you contact us regarding your consent.

To find out more about our use of cookies and data, as well as how you can contact us, please visit our Privacy Policy.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Our Cookie Information

We use the following cookies:

1. Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

2. Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

3. Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

4. Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

 

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

NAME PROVIDER PURPOSE EXPIRY TYPE
TawkWindowName Tawk.to Necessary for the functionality of the website’s chat-box function. Session HTML
__cfduid [x3] Feefo
Tawk.to
Used by the content network, Cloudflare, to identify trusted web traffic. 29 days HTTP
rc::c Google This cookie is used to distinguish between humans and bots. Session HTML
wc_cart_hash_# staging.ethica.diamonds Pending Persistent HTML
wc_fragments_# staging.ethica.diamonds Pending Session HTML

Reference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

NAME PROVIDER PURPOSE EXPIRY TYPE
feefo.translations Feefo Used in context with the language setting on the website. Facilitates the translation into the preferred language of the visitor. Persistent HTML
feefo.translationsUpdatedAt Feefo The cookie determines the preferred language and country-setting of the visitor – This allows the website to show content most relevant to that region and language. Persistent HTML
ss Tawk.to Necessary for the functionality of the website’s chat-box function. Session HTTP

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

NAME PROVIDER PURPOSE EXPIRY TYPE
__distillery Wistia This cookie is used in context with a video-player, so that if the visitor is interrupted while viewing video content, the cookie remembers where to start the video when the visitor reloads the video. 1 year HTTP
_dc_gtm_UA-# Google Tag Manager Used by Google Tag Manager to control the loading of a Google Analytics script tag. 1 day HTTP
_ga Google Tag Manager Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years HTTP
_gat Google Used by Google Analytics to throttle request rate 1 day HTTP
_gid Google Tag Manager Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1 day HTTP
loglevel Wistia Collects data on visitor interaction with the website’s video-content – This data is used to make the website’s video-content more relevant towards the visitor. Persistent HTML
TawkConnectionTime Tawk.to Allows the website to recoqnise the visitor, in order to optimize the chat-box functionality. Session HTTP
tk_ai staging.ethica.diamonds Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization. Session HTTP
wistia Wistia Used by the website to track the visitor’s use of video-content – The cookie roots from Wistia, which provides video-software to websites. Persistent HTML
woocommerce_recently_viewed staging.ethica.diamonds Contains data on the latest products viewed by the visitor. Used for internal statistics by the website operator. Session HTTP
collect Google Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. Session Pixel
tawkUUID Tawk.to This cookie is used to collect information about how the visitor interacts with the live chat function on the website. 179 days HTTP
wistia-http2-push-disabled Wistia Collects data on visitor interaction with the website’s video-content – This data is used to make the website’s video-content more relevant towards the visitor. 1 day HTTP

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

NAME PROVIDER PURPOSE EXPIRY TYPE
IDE Google Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 1 year HTTP
test_cookie Google Used to check if the user’s browser supports cookies. 1 day HTTP
_fbp connect.facebook.net Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months HTTP
fr Facebook Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months HTTP
tr Facebook Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Session Pixel
ads/ga-audiences Google Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. Session Pixel
wistia_distillery_cookie Wistia Used in context with video-advertisement. The cookie limits the number of times a visitor is shown the same advertisement-content. The cookie is also used to ensure relevance of the video-advertisement to the specific visitor. Persistent HTML
pagead/1p-user-list/# Google Pending Session Pixel

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

NAME PROVIDER PURPOSE EXPIRY TYPE
__tawkuuid Tawk.to This cookie is used to identify the visitor via their log-in information in order to provide online assistance, via a chat-box system – this system is provided by Tawt.to. 179 days HTTP
feefoUserId Feefo Pending Persistent HTML
twk_5daee9b478ab74187a5ae5ff Tawk.to Pending Persistent HTML

e. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Alternatively, you can visit www.allaboutcookies.org which provides general information about cookies and how you can manage cookies on your computer. Please note that if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.